ProjectsSamuel Taselaar

MassiveMusic

ProjectsSamuel Taselaar
MassiveMusic

For four unforgettable years, I was part of the MassiveMusic family. A team of passionate professionals, each as obsessed with music as Maria herself was with those hills. Every day felt like being with friends, who just happened to work really hard, combining the power of sound with moving visuals to create some of the world’s most iconic campaigns.

I came in as a rookie, wide-eyed and eager to learn, and left as a seasoned professional. MassiveMusic taught me how to negotiate, meet tight deadlines, write emails that actually got replies, and work under pressure. One of my proudest moments? Clearing the music rights for Queen’s “You’re My Best Friend” for WarChild’s “Batman” campaign, which went on to win a Golden Lion at Cannes.

As Head of Creative Development for both Amsterdam and Zürich, my role was to connect the dots: creative agencies, hot-shot directors, and international production companies to the world’s most talented music producers. I extended my network from Tokyo to Milan, worked on Champions League-level projects, and was co-responsible for organizing the hottest party during the Cannes Lions extravaganza (if you know, you know).

MassiveMusic wasn’t just a job; it was an experience, a soundtrack to an incredible chapter of my life. And while the credits have rolled, I’m lucky to still be in touch with many of my ex-colleagues. Proof that great music (and great people) stay with you forever.