LOFI

LOFI: Big Dreams in Sloterdijk
In the heart of Sloterdijk, we took an abandoned warehouse and courtyard and reimagined it as one of Amsterdam’s most vibrant creative villages: LOFI. From the name itself to the brand identity, strategy, and everything in between, I had the privilege of shaping this vision from the ground up.

In a scrappy, passionate team, I wore many hats — crafting marketing campaigns, organizing unforgettable events, nurturing talent, and curating a killer lineup of programming that put LOFI on the map. It was all about perseverance, courage, and a belief in what could be, and together, we proved just how far those qualities can take you.

LOFI isn’t just a place; it’s proof that with big dreams (and a touch of tenacity), you can create something extraordinary out of almost nothing.